Every product launch surprises us a little. It’s not that testing uncovers issues in need of repair, polish, or even re-design; that’s a given for any but the most trivial of apps. No, it’s the simple, passé elements, that we exercise over-and-over internally, that somehow trip-up our end-users and leave us shaking our collective heads. Here are some entertaining examples.
Read MoreIn our experience, a major hindrance to product usability is the wrong feature set and workflow.
Ever use the fish scaler on a Swiss Army knife? Neither have we and we will show you how to keep unnecessary features from cluttering your customer’s experience.
Read MoreThere is no user experience without the user. Make customers the first place you start in designing your app or service. User studies work to uncover customer perceptions, wants and needs. When done well, they set a course for design strategy that drives innovation and creates a competitive advantage.
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