Too often designers insert pretty graphs that show information that isn’t actually critical to the user. A dashboard’s goal is simple: help users evaluate and perform the most important tasks. How to design dashboards that become an effective, reliable resource for users.
Read MoreIf I look back at the customer research and user studies I’ve performed over the last 15 years, every one shares a common trait: we learned something significant that neither I nor my client understood about the customer.
Read MoreTools like mixpanel or SurveyMonkey provide insight into what end-users are doing within your app or service. These tools may even help gauge overall customer satisfaction, but that’s the not the critical part of the story. A well-executed user study will drive impactful user experience design (UXD), leading to beautiful things that engage your customers and create competitive advantage.
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