Every UX Battle is Won Before It’s Ever Designed

The eureka moment

From Wikipedia:

The eureka effect (also known as the aha! moment or eureka moment) refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept. Some research describes the aha! effect (also known as insight or epiphany) as a memory advantage, but conflicting results exist as to where exactly it occurs in the brain, and it is difficult to predict under what circumstances one can predict an Aha! moment.

In this vlog adaptation of a past blog post, Ken Krutsch gives three eureka moment anecdotes from previous KRUTSCH projects.

End Note

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Ken Krutsch is Founder & President of KRUTSCH, a digital product design firm. From concept to delivery, KRUTSCH specializes in designing consumer and commercial applications. We generate and execute ideas, finding opportunities for our clients to innovate. Because solving the right problem builds careers, organizations, and professional relationships.

Follow KRUTSCH on LinkedIn to read the follow-up posts in the series.